Our Founder   

David Broughton founded BWL in 2008 following a successful career of over 20 years as a General Manager and Business Developer in the retail sector. Working for J.Sainsbury, Blockbuster, and DSG, David developed the ability to identify opportunities to reduce costs and maximise profits. He then used these key retail skills to provide consultancy globally to organisations such as Nokia, Nestlé, McVities, and General Mills.

​

David combined his experience with his passion for retail to develop BWL and build a team that has worked with vendors such as McLaren and Aston Martin (via Brand&), X-Gem, Orla Kiely, and Tony Cohen to introduce their products to the market and develop distribution channels. 

​

One of the business's great successes was the Vuvuzelas for the Football World Cup in South Africa. David was able to look ahead of the trend and capitalise on a phenomenon, proving our ability to be the first to market.

​

We seek new and exciting products to bring to market as the business transitions from working with clearance products to FMCG distribution. We are seeking more supplier partners to join us during this rapid expansion period.

​

In recent years, we have seen Expansion in new territories. We are proud to share that we now have virtual offices in Perth, Australia, and Krakow, Poland.